Amazon Account Audit

The eСommerce world constantly evolves as competitors develop new strategies, keywords, and technologies. To remain successful, you must stay up-to-date with the current trends to maintain existing consumers and attract potential ones. There’s no definite version of a brand or Amazon store since it is constantly changing, so it’s essential to take a regular look at the storefront’s performance, along with any previous sales and marketing techniques, to set new objectives and reach them.

An in-depth assessment of your current business and the statistics you may enhance to raise web traffic and conversions are typically done through the audit. Depending on what you want, there may be different sorts of audits done for your business, like inner or operational audits. And if you are doing your business on Amazon, you must do an Amazon seller’s account audit from time to time.

What is an Amazon account audit?

Amazon account audit is an extensive inspection of the items you have listed on Amazon. This process involves assessing how many reviews there are, the money generated for each ASIN (or “Amazon Standard Identification Number”), and pointers to make modifications to the website related to each particular ASIN.

This service was designed solely for Amazon sellers who need help. There is a lot of inaccurate information, so sellers can easily waste their time and money trying to implement ineffective Amazon marketing strategies. To remedy this, we created this service so that even those without high capital can increase the visibility of their products, boosting their product rankings and sales.

An audit on the Amazon platform differs from a website audit. Since Amazon has a particular system to measure success, like ACoS, which is not seen in many other places, it must be considered in the Amazon account audit report. An audit of an Amazon business usually looks at the Amazon vendor account’s well-being, net income, ranking, the performance of ASINs, profits, stock cycles, the sum of the PPC expenditure (ACOS / TACOS), and COGS proportions.

What does an audit include?

Keyword analysis

Constructing detailed keyword research and analysis for any selected product is pivotal to our campaign. Furthermore, the keywords chosen by us help to boost rankings and conversions. The process includes pinpointing related keywords to the product with three unique keyword research strategies. This differs from the procedures of other vendors. Finally, these words are used during the on-page optimisation.

Listing optimisation & content review

Our listing optimisation campaigns include enhancing all essential components:

• Titles. Your listing title is the most critical factor in ranking organically on Amazon. For this reason, we aim to create a title that helps us get a high rank while capturing consumer attention.
• Bullet points are fundamental in featuring the core abilities of the product, increasing the number of customers, and improving the conversion rate. Many SEO experts overlook this significant point. We focus on the Amazon A9 search engine while optimising the bullet points to bring more buyers and, thus, augment sales.
• Search terms. When it comes to the back end of your listing, we should optimise search terms for exact words, not including several words in one line.
• The product description is the ideal place to use multiple keywords. Most purchasers on Amazon only read part of the description, and 80% make buying decisions based on reviews, prices, and images. This means we need to create descriptions that directly speak to the remaining 5% who are more likely to read the full description.
• Copywriting – you should write the listing with keyword usage optimised for users and organic search. Having the perfect copy is an essential part of the ideal listing.

Costs audit

The pricing audit provides sellers with a detailed report to devise their pricing strategy based on the product they sell. By doing on-site optimisation, the pricing goes in hand with current industry standards. Many factors, such as the product quality, the number of reviews, and rival competitors’ prices, all play into the result.

You can better understand the right approach to business on Amazon from the audit. Three elements combine to form the lowest possible price: the quality of the product, the numerous reviews it has collected, and the prices set by competitors. Additionally, there are also notes in the report that will give more value and boost the product.

What else? Our Amazon seller account audit also includes the following:

• Account health review
• Performance notifications monitoring
• Listing/account suspensions review
• Amazon’s policy compliance
• Brand registry
• Product content review

How to conduct an Amazon account audit?

An Amazon business can involve many tasks, leaving no time to consider performance concerns. That’s where Amazon internal audit services can help. Let us worry about the burdensome task of learning, and you don’t have to. Rather than making decisions on intuition, rely on data-driven decisions.

Spark Sales Online experts (Amazon independent auditors) will assess your account for issues and report what prevents your progress. Once that’s done, we will construct a plan specifically for you and pinpoint your Seller Central, Vendor Central, and Amazon Marketing Services (AMS) strengths, weaknesses, threats, and opportunities.

At Spark Sales Online, we boast an experienced team of professionals when it comes to Amazon account assessment. Our Amazon audit firm helps sellers understand their account performance and associated metrics, helping them identify improvement areas and reduce risks. Amazon seller analysis allows inspecting the account details closely to uncover where alterations need to be made while, at the same time, finding methods to optimise all data – both on the back and front end of the store – for the smoothest operations.

Get in touch with us online or call us at +44 (0)20 4571 5833, and our managers will answer all your questions regarding boosting your business on Amazon.