E-commerce is as dynamic as it gets. Everyone from the teenager down the street to the corporate vice president on a coffee break uses their mobile devices to shop for shoes, books, music, travel, and more online. With so much activity, you want to find ways to automate and streamline your essential ecommerce business activities.
One such tool that is helping business owners at every level is ChatGPT. The AI market size is expected to reach $407 billion by 2027, and ChatGPT is leading the charge. All it takes is entering some ChatGPT prompts to boost ecommerce, and you could quickly be on your way to around-the-clock sales while you’re sipping a mojito in the Virgin Islands.
In this article, our team at Spark Sales Online will take a closer look at how ChatGPT is changing the ecommerce and online business realm. We’ll give you some suggestions for how to create prompts that will directly impact your overall ecommerce operations. Let’s get started!
What is ChatGPT?
Released on November 30 of 2022, ChatGPT is an artificial intelligence (AI) that uses natural language processing (NLP) to generate text-based responses to human prompts. That is a bunch of technical language to say this AI helps you solve problems after you ask a question.
The applications of this new tool are endless. You could enter ChatGPT prompts to boost ecommerce (request, question, search, etc.) and ask it to create a new product description to help your eсommerce brand grow or a customer service invoice framework for better automation.
Even if you don’t plan on using the new AI for your ecommerce business, you should play around with the technology a little. There is a free plan you can use, and it will help you understand how the world is changing.
Essential Nine Ways to Use ChatGPT for Ecommerce Business
You’ve understood the basics. Now, let’s look directly at how ChatGPT can transform your current operations. Keep in mind that there is no 100% surefire prompt to get a massive foothold in your industry. You will have to do some trial and error, but if you put your mindset into that of your target audience, you’ll quickly find it to be a successful tool. Here are our suggested prompts.
1 – Product Descriptions
Trying to crack the code on persuasive product descriptions is a complex task. There are formatting issues involving bold, italics, bullet points, and long-form content you need to adjust for Amazon, eBay, Shopify, and more.
With ChatGPT prompts for ecommerce, all that work is done for you. As long as you tailor your prompt as specific as possible, the AI will generate a compelling product description for your particular needs.
Try this prompt: “Write a 50-word product description for [product type] from [brand name] for [target marketplace and audience]. Add 5 bullet points of 10-15 words each showcasing the various features and product attributes likely to boost sales. Be sure to integrate the following keywords into the title, list, and description: [list of keywords].”
2 – Refine Target Audience Demographics
Who you are talking to is just as important as what you are trying to convey. In this case, you want to use ChatGPT prompts for ecommerce to refine your audience. You can leverage the tool to analyze vast amounts of customer data so that you can create new and more accurate buyer personas.
Once you have some personas, you can use these in future prompts to craft highly engaging products and content that targets their needs specifically and encourages them to make more sales/conversions.
Try this prompt: Create a list of [number] audience demographics in or around the [location] area that would directly benefit from [product description]. Be sure to include any pain points this product solves.
3 – Brainstorming Brand Ideas
Your brand identity is crucial to your success. Every single touchpoint you have with your customers’ needs to look, feel, and resonate in the same way. However, crafting a fun and engaging brand name, slogan, or brand story is not exactly a walk in the park if you don’t have a lot of experience.
With ChatGPT for ecommerce business, the AI can help brainstorm a wide range of ideas based on what prompts you feed it. Try to balance specifics with enough room for creativity.
Try this prompt: I’m building a new eco-friendly brand. Please give me a list of [number] enticing brand names selling [types of products] in [target area]. In addition, give me [number] catch slogans that would grab the attention of the reader and [number] color combinations for an engaging brand in my niche.
4 – B2B Emails
AI isn’t restricted to just customers. You can leverage the new innovative tool for business-to-business communication as well.
For example, if you wanted ChatGPT to craft personalised email templates that work with your various dropshipping suppliers or white-label wholesalers, you can do this by specifying your needs without sacrificing professionalism.
Try this prompt: Write an email that speaks to my product supplier for my ecommerce business. Give me a catchy, easy-opening subject line and a professional email message with a signature requesting a [product name with specifications] product sample to potentially expand my brand.
5 – Automating Customer Service
Automation is probably where AI is being used the most. Instead of dealing with endless customer inquiries, you can use ChatGPT prompts for ecommerce to craft an FAQ section for your website. Or you can build auto-responders based on the questions you receive so customers get help faster.
Try this prompt: Please write an engaging, helpful, and polite response that is professional, reflecting the unique attributes of my e-commerce brand named [name] that sells [types of products] based on this customer question [enter question].
6 – Analyze Product Reviews for Insights
The various product reviews are gold in the ecommerce realm. You could have started your business two days ago, but if you have 100 reviews already, you’ll be leading the industry.
Using ChatGPT for ecommerce business allows you to quickly shift through the various reviews you’ve received and generate summaries, insights, or action points that you can use to improve customer service and needs.
Try this prompt: Read all the following reviews below. Please provide me with a list of actional insights, a basic summary of the pros and cons of my brand, and any suggestions for my various products: [enter reviews].
7 – Build Email Campaigns for New, Current, and Future Leads
Email marketing is still king. It is the most cost-effective method of directly reaching out to your customers and takes little to no effort to build an audience with automation.
You can use ChatGPT to create email sequences that naturally convert leads into actively engaged customers – including the format of the journey you wish them to travel.
Try this Prompt: Design a highly engaging email sequence of [number] messages that includes [product name] for [e-commerce brand] designed to capture leads, generate interest, and lead to sales. Be sure to include 5 suggested subject lines that create higher email open rates for each email in the sequence. As an example, you can use a discount prompt for the holidays.
8 – PPC & Ad Copy
Pay-per-click campaigns are all about the keywords, products, and experiences you describe. You have to use only a limited amount of words because digital real estate is restricted to the ad you select.
If you want ChatGPT to generate a fun, engaging, and high-converting sales copy, you’ll have to run a few trial-and-error prompts. Be sure to include the platform you’re using in the prompt.
Try this prompt: Act like an expert Facebook ad copy wizard and write [number] ad(s) that generate a high CTR. Give me 3 examples for headings, hook sentences, and descriptions using [product name], [product description], [niche name], and [target audience].
9 – Social Media Content
Social media is still a fantastic way to grow your target market reach and penetration organically. Having a strong presence is vital to this strategy, regardless of if you’re choosing TikTok, Facebook, Instagram, LinkedIn, Pinterest, YouTube, or more.
You can build a complete content calendar for the year, but try to start small using ChatGPT to help you create a content plan for the next 5 days. That will give you a chance to refine how you use these prompts.
Try this prompt: Create a list of 20 Facebook posts using hashtags and emojis for [product name] in [niche market] targeting [target audience]. The goal is to inspire audience engagement and organically grow my online reputation on [social media platform].
11 More ChatGPT Prompts to Help Your Business Thrive
Phew! That was a lot of writing! Now that we’ve covered the basics of how ChatGPT can help boost your ecommerce, let’s think a little more outside the box. Any of these additional prompts can give you a heads-up on your online content and help you grow while shaving off some time from your daily tasks.
About Us Page:
Generate an engaging ‘About Us’ page highlighting our journey and mission in the [niche] industry, focusing on our commitment to [unique selling proposition]. Include milestones and testimonials that resonate with our [target audience] and [products] we sell.
Create a comprehensive FAQ section with titles addressing common queries about [product listing/brand], including shipping, returns, and [product] care instructions. Please make sure the answers are concise and designed to alleviate any potential concerns of our [target audience].
Draft an SMS campaign message for [brand] that promotes our latest [product] launch, ensuring to entice customers with an exclusive offer. The message should be short, attention-grabbing, and include a clear call to action.
Compose an email campaign series for [brand] that nurtures leads from initial interest in our [product] to purchase, with personalized content tailored to their specific interactions with our [e-commerce platform].
Provide thorough, informative answers for a Q&A segment on our [product] page that addresses top concerns and exciting facts about [product], positioning it as a must-have for [target audience].
Blog Post Titles:
Suggest five catchy blog post titles that align with [brand]’s voice and are optimised for SEO, covering topics from [niche] trends to practical advice on using [product].
Thank You Email for Purchase:
Write a heartfelt thank you email to customers who have purchased [product], expressing gratitude and inviting them to join our [brand community or loyalty program]. Include a teaser about upcoming products or events.
Response Script for Negative Review:
Formulate a compassionate and proactive response script for addressing negative reviews, focusing on [product] issues, and providing a solution that reflects [brand]’s commitment to customer satisfaction.
Loyalty Program Campaign:
Develop a campaign outline to introduce [brand]’s loyalty program, highlighting benefits and rewards that incentivize repeat purchases and deepen customer engagement with [brand].
Live Chat Greetings:
Create a series of warm and inviting live chat greetings that embody [brand]’s friendly approach, encouraging visitors to engage and inquire about [product] or services.
Email to Listing Hijacker:
Compose a firm but a professional email to a listing hijacker on our [ecommerce platform], demanding an immediate cessation of their unauthorised use of [brand] ’s proprietary information and [product] imagery.
A Note of Caution with ChatGPT
Before you start to think ChatGPT is the answer to all your questions, we at Spark Sales Online want to voice a quick word of caution. This tool is built on a database of information that is from 2020. While the developers are updating the content, it may not reflect factual statements.
Always, always, always double-check your work, prompts, and results for verifiable information. You also want to maintain your unique brand voice. ChatGPT prompts for ecommerce, while advanced, cannot capture the fun, passionate, or engaging tone you use with your audience. You will have to edit whatever content it spits out to match your unique brand.
The world has changed. Integrating ChatGPT into ecommerce is the new normal. It doesn’t matter if you are quickly building a Shopify store or running a multimillion-dollar online business. You will see more and more ChatGPT prompts for ecommerce in the future.
As long as you go into this new venture with your eyes open, you will see automation and content creation improve because it is significantly easier. Just be sure to verify and adjust the content to fit your exact needs.