Comparison of Multichannel Ecommerce Automation Software Providers
Our comparison guide puts the most used eCommerce software providers all in one place.
Bookmark this article to assist with your own research for finding out which price plan, software provider and multichannel eCommerce automation software is best suited for your business.
LINNWORKS
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Limits:
Unlimited channels, unlimited users on all plans. Standard Plan: £150, 1000 orders per month, 14p per extra order. Advanced Plan: £450, 12p per additional order.
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Marketplaces:
3DCart, Amazon, AspDotnetStoreFront, Bigcommerce, Catch, Cdiscount, Easy Webstore, ebay, ekmpowershop, etsy, flubit, fnac, fruugo, game, jet, magento, magento2, newegg, priceminister, Real.de, Sears, Shopify, ShopTo, Volusion, Walmart, Woocommerce and 34 third party marketplaces including Flipkart, Groupon and more.
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Couriers:
Amazon Buy Shipping, Australia Post, Deutsche Post, DHL Express, DHL USA Direct, DPD Local, DPD UK, Endicia Label Server, Fedex, Fedex International Mail, Global Freight Solutions, Hermes, Parcelforce, Royal Mail OBA, Royal Mail Tracked, Spring, Spring Omni, Stamps.com, UK Mail, UPS, Yodel, and 35 third party applications including Apc, Aramex, Ascendia, B2cEurope, Bluedart, Despatch Bay, DX, Express Freight, Fresipost.
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Listing channels:
List products to Amazon, Ebay, Magento, Shopify, Bigcommerce.
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Reporting:
Order summary, financial dashboards and summaries. A selection of over 30+ predefined reports. CSV compatible. Pivotal analytics.
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Pricing:
Standard Plan: £150(1000 inclusive orders/month) + 14P per additional order.
Advanced Plan: £450(3500 inclusive orders/month) + 12p per additional order.
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Support:
Support included with plans via chat, phone and email ticketing system. Knowledge base and forums.
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Secondary features:
Courier automation, warehouse transfers, emailing automation, scheduled data import/exports, just-in-time ordering, third party apps.
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FBA Compatible:
Yes.
VEEQO
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Limits:
Limits on users and sales channels based on plan, unlimited SKUs. Order limits effects monthly price starting from 500 orders a month and increasing that by 500 orders will cost an additional £24 on top of your subscription each month.
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Marketplaces:
Magento, Shopify, Woocommerce, Shopify plus, Bigcommerce, Opencart, Amazon, Ebay, Rakuten, Priceminister, cdiscount, Etsy, Notonthehighstreet, Walmart & Jet.
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Couriers:
Royal Mail, DHL, Seller fulfilled prime, DPD, UPS, USPS, Yodel, Parcel Force, FedEX, FedEX Smartpost, DPD, DX, Aus Post, Starpack, APC, DHL Parcel UK, Hermes, Myhermes, Asendia, DHL Paket, Deutsche Post.
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Reporting:
Revenue reports, Order histories.
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Pricing:
Accelerator Plan: from £125/month on annual contract for up to 2 users and 3 sales channels.
High Growth Plan: From £163/month for 4 users, 5 sales channels.
Premium Plan: From £215/month on an annual plan. 5 users, 6 sales channels.
FBA Add ons: An extra £8 per month for 500 monthly FBA orders and another £8 for each 500 FBA orders thereafter.
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Support:
Monday to Friday: UK – 9am – 5pm GMT & assisted setup for all plans.
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Secondary features:
Warehouse inventory transfers, Purchase orders, Automated rules. Mobile App for creating orders and reports. FBA addon has to be purchased alongside your subscription.
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FBA Compatible:
Yes.
STOREFEEDER
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Limits:
Standard plan is for 3 users. Add £50 for each additional user per month. Unlimited orders, unlimited channels, unlimited warehouse locations. Listing allowance of up to 500k on the standard plan.
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Marketplaces:
Amazon, Ebay, Flubit, Game, Mirakl, Newegg, Onbuy.com, Rakuten (Priceminister), Aspdotnet storefront, Big Commerce, Bluepark, EKM, EWSdigital, Woocommerce, Magento, Shopify, Volusion.
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Couriers:
Amazon Logistics, DHL, DPD, DPD Local, DX, Fedex, Hermes, Huxloe, Metapack, Netdespatch, Parcelforce Worldwide, Parcelstation, Royal Mail, UK Mail, Yodel.
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Listing channels:
With 500k listings on the basic plan, you can list to Amazon, Ebay, Flubit, Game, Mirakl, Newegg, Onbuy.com and Rakuten (Priceminister).
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Reporting:
Data import / exports and reports via CSV.
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Pricing:
Storefeeder basic plan starts from £225/month.
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Support:
Assisted setup, ticket & phone support.
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Secondary features:
Amazon repricer, barcode functionality, EPOS integrations.
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FBA Compatible:
Yes.
BRIGHTPEARL
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Limits:
Brightpearl Order Management Plan: 5 sales channels (Marketplaces), 5 users. Brightpearl: Unlimited sales channels, unlimited users.
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Marketplaces:
Amazon, Ebay, Bigcommerce, Magento, Shopify and Shopify Plus, Walmart, Jet, Newegg.
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Couriers:
Shipstation, Shiptheory, Hermes, DHL, Royal Mail, DPD, Fedex, UPS, Parelforce Worldwide, United States Postal Service.
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Reporting:
Filter reports and past sales, search through historic purchase and sales order records. Low inventory reports.
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Pricing:
“Brightpearl is for merchants trading $1M or above, or those that expect to be in the next 12 months.”
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Support:
Unlimited support for US and UK based teams, 16 hours a day phone line and 24/7 email error logging.
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Secondary features:
CRM, Workflow automation for shipping rules and B2B Orders, EPOS systems, Click to pay invoices, Email customers.
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FBA Compatible:
Yes.
SELRO
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Limits:
Limits for both plans, Growth Plan: 500 orders per month, unlimited channels, unlimited SKUs and 2 users. £69/month. Unlimited Plan: Unlimited orders, unlimited channels, unlimited SKUs. £149/month.
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Marketplaces:
Ebay, Amazon, Walmart, Cdiscount, Bonanza, flubit, etsy, jet, fruugo, Notonthehighstreet, Reverb, Discogs, Wowcher, Sears, Cdon.com, Abebooks, Conforama, Fnac, Rakuten, Wish, Tesco, Priceminister, Walmart Canada.
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Couriers:
Royal Mail, UK Mail, ParcelForce, DPD Local, fedex, UPS, Yodel, DHL, Postal Service US, Yodel, DHL, Lowcostparcels, Shipstation, Apc overnight, Hermes, Canada post, Trakpak, Weengs, Shippo, Amazon.com, Asendia, WnDirect, Australia post, B2C Europe, ITD Global, TNT, Parcel Station, GFS.
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Listing channels:
List to Ebay and Amazon as well as all other sales channels. Allows listings of variations and listings in bulk. Cdiscount and Rakuten are not supported for creating and updating listings.
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Reporting:
Basic reporting, Listing reports, CSV downloads.
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Pricing:
Growth Plan: 2 users for £69/month. Additional charge for users is £15 each.
Unlimited Plan: 10 users for £149/month. Additional charge for users is £15 each.
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Support:
Support center and ticket logging.
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Secondary features:
CRM, reply to customers messages. Accounting integrations with Quickbooks, Kashflow, Xero and Sage.
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FBA Compatible:
Yes.
CLOUD COMMERCE PRO
https://www.cloudcommercepro.com
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Limits:
Unlimited users. Order limits and SKU limits vary by plan and customers’ requirements.
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Marketplaces:
Amazon, Amazon vendors, Ebay, Wayfair, Magento, Shopify, Woocommerce, EKM, Visualsoft.
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Couriers:
Netdespatch, Fedex, Tuffnells (Via GFS), Royal Mail, Parcelhub, APC, Interlink Express, UPS, Royal Mail/Net Despatch, DPD, Low Cost Parcels, DB, UK Mail, XDP, Panther Logistics, Parcel Force, Yodel, James and James, Amazon Logistics, B2C Europe, P2p Trakpak, Whistl, Secured Mail, ITD Global, DX Delivery, Intersoft, Manual Dispatch, Caribou.
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Listing channels:
Listing available through listing tool profiles to list items from CCP to Amazon and Ebay.
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Reporting:
Schedule automated reports, stock lists to suppliers, rate of sales and stock movements.
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Pricing:
Core systems monthly fee is £250, including FBA support, 20+ integrations.
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Support:
Full support and training.
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Secondary features:
Warehouse management, shipping automation workflows, FTP connections for unsupported marketplaces, Amazon repricer.
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FBA Compatible:
Yes.
KHAOS CONTROL
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Limits:
No order limits, no inventory limits, plans limited by users which can be added for a fee of £63 per month for each new user.
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Marketplaces:
Amazon, Ebay, Shopify, Magento, Woocommerce, Bigcommerce, Notonthehighsreet, Bluepark, EKM.
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Couriers:
Tuffnells, Palletways, MyHermes, TNT, DX, Collect+, ArrowXL, Whistl, Palletforce, Skynet, Direct Link, 13ten, Bring, CSM, Postnord, ILG, Swiss Post, InPost, P2P, Shiptheory, Parcelhub, Despatch Bay, Metapack, Fedex, Parcel Force, Royal Mail, UPS, APC, DPD, DPD Local, DHL, UK Mail, Yodel and Partner Logistics.
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Listing channels:
Listing products to Amazon, Ebay, Shopify and NOTHS.
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Reporting:
ERP dashboard, allows you to access sales orders, purchase orders and is accessible via a mobile device.
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Pricing:
£126/month for 2 users. Add £63 for each additional user added. Pay as you go contract with no commitments. Credits are pre-purchasable commitments to the plan that get cheaper the more you buy in one go.
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Support:
Ticketing via app and website support documentation.
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Secondary features:
CRM, EPOS, supplier functionality, mobile app, payment processing.
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FBA Compatible:
Yes.
ORDERWISE
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Limits:
Unlimited SKU’s, unlimited orders.
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Marketplaces:
Ebay, Amazon, Shopify, Woocommerce, Magento 2 and 50+ integrations.
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Couriers:
Amazon Seller Prime, APC, Aspray, ByBox, CCL Logistics, CSM Logistics, Despatch Bay, DHL, DPD, FedEx, GFS, Hermes, Interlink, Low Cost Parcels, Mail Americas, MetaPack, MyDPD, Net Despatch, Nightfreight, Nightline Pallet Track, Pallet Force, Palletline, Palletways, Parcel2Go, ParcelForce, Parcelhub, Royal Mail, Secured Mail, The Pallet Network, TNT, Tuffnells, UK Mail, UPS, USPS, Whistl.
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Listing channels:
Ebay & Amazon.
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Reporting:
200 predefined reports, export to excel, BI alerts, charts and mobile data reporting app.
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Pricing:
Starts from £49/month per user, subject to credit status and acceptance, based on a 6 user small business core package over 36 months finance lease exc. VAT.
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Support:
6 months, then paid support thereafter.
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Secondary features:
CRM, BI alerts, Mobile app, EPOS system and Delivery rules (workflow automation). Links to accountancy applications like Quikbooks.
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FBA Compatible:
Yes.
SELLBRITE
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Limits:
Unlimited shipping carriers integrations, unlimited marketplace integrations, unlimited users. Order limits starting from 100 orders up to 10,000 before you have to ask for a custom setup with specialised pricing. Amazon FBA orders are excluded.
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Marketplaces:
Amazon, Ebay, Etsy, Walmart, Jet, Sears, Newegg.com, Rakuten, Shopify, Shopify plus, Bigcommerce, Woocommerce.
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Couriers:
USPS, Shipstation, Amazon Fulfillment, Shipengine, Deliverr, Easyship, Salespad cloud, Inventory source, Algopix.
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Listing channels:
Amazon, Ebay, Walmart, Jet, Etsy, Shopify, BigCommerce, WooCommerce.
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Reporting:
CSV predefined product reports.
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Pricing:
Pro 100: 100 orders/month for $41, add another $49/month for FBA integration.
Pro 500: 500 orders/month for $124, add another $49/month for FBA integration.
Pro 2k: up to 2000 orders/month for $208, add $49/month for FBA integration.
Pro 10k: up to 10,000 orders/month, for $399, add $49/month for FBA integration.
**FBA orders are excluded from monthly order limits.
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Support:
Email and chat support for basic plan, any other plan also gains access to phone support from 8–5PM PST.
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Secondary features:
CrazyLister ($30 additional fee), Auto-import products.
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FBA Compatible:
Yes.
MULTIORDERS
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Limits:
Unlimited marketplace integrations, unlimited shopping cart integrations. Order limits and product limits apply. Order limits starting from 100 orders on the free plan and 10,000 orders on their large plan. For products, the free plan gives you access to 1000 inventory items and the large paid plan, up to 50,000.
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Marketplaces:
Ebay, Amazon, Etsy, ManoMano, Houzz, Bonanza, NewEgg.
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Couriers:
DPD UK, DPD Local, Interlink Express, USPS, FedEx UK, UPS, Parcelforce, Royal Mail, MyHermes, Parcel2Go.
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Listing channels:
No.
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Reporting:
Product report exports to CSV, stock summaries, top product reports.
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Pricing:
Starting from £261/month for 500 orders and 3000 products for “small” plan to £1161/month for 10,000 orders and 50,000 products.
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Support:
24/7 phone support, live chat, email support, knowledge base, integration support, guided implementation & training.
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Secondary features:
FBA compatible, payment integration. USPS commercial plus pricing. Setup and onboarding included
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FBA Compatible:
Yes.
TRADEGECKO
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Limits:
On the most popular plan you get 5 users, 2 sales channels and 1000 orders per month. Using the largest plan you get an order limit of 8000 orders, paying $799pm.
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Marketplaces:
Amazon, Etsy, The iconic, Joor, Ebay, wayfair, Walmart marketplace, overstock, Shopify, Woocommerce, Magento, Shopify plus, Bigcommerce, Squarespace, 3dcart, Prestashop, Rocketspark, Volusion, Neto, Opencart.
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Couriers:
ShipStation, Fulfillment by Amazon, StarShip IT, Ship theory, Shippit, Easyship, Ship&Co, Shippo.
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Listing channels:
No.
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Reporting:
Compare stock locations, reorder reports, inventory history and incoming stock reports, forecasts and mobile access to those reports.
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Pricing Plans:
Starting from $39/month billed annually, to the most popular plan starting from $199/month billed annually and their enterprise offering starting from $599/month for 8 users.
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Support:
24 hours support included but via email only.
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Secondary features:
Quick books integrations, Xero, multiple currencies, 2 hours setup assistance, no automation rules for services except exports to Shipstation and 3PL services.
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FBA Compatible:
Yes.
CONCLUSION
For established and up-and-coming mid-sized businesses and as partners of the company for many years we, of course, recommend Linnworks.
It’s high number of enterprise level features helps scaling your stores and expand to new locations with Warehousing included as standard.
Access to a huge selection of marketplaces and couriers as well as a third-party app store for additional connections ensures that you can plan your next warehouse location and store integration as you grow.
Featuring a lot of modules such as FBA that are usually pay-walled off or portioned as its own module.
With unlimited users, channels and warehouses Linnworks users can include their whole business setup without incurring extra costs for marketplaces or couriers.
Drop shippers and sellers that only make a few pence on their margins of sales may want to consider one of the other software providers, where order limits are not introduced to take on your smaller profit margins.
The same could be said for users that need to import a large amount of varied SKU’s, as the system has recently introduced a new pricing structure that limits the amount of orders and SKUs each plan permits.
A close alternate offering if the price structure for Linnworks seems to not offer your exact requirements is Veeqo, with its wide variety of warehousing, scanning and reporting features, placing it on par with a solution like Linnworks.
Beware FBA sellers! The additional module for Veeqo and the number of FBA orders you receive incurs its own costs and fees.
If you are a smaller seller looking to kick-start your multichannel eCommerce than one of the smaller growing providers could be the answer to your order management question.
A solution such a Selro with a low cost of entry, but a high number of essential marketplace and courier integrations makes it a great entry point to the world of Multichannel eCommerce.
It might not have some of the advanced features of Linnworks and Veeqo but should give a smaller business the essential order management tools they need for printing labels, communicating with selling channels and bulk stock updates to an unlimited number of SKU’s and orders.
Whichever solution you end up choosing is ultimately better than no system at all.
By integrating order management, courier automation and a multichannel stock control system into your business you level the playing field with competitive sellers, free up your time and win more sales by organising your internal processes.
Find the feature you sell best with, whether that’s wholesales, drop shipping or high value-low volume sales and use this guide to take the plunge on a system that has it and start to organise your business from within.
