Macdaddy Music


Macdaddy Music specialize in guitar effects and pickups, but also sell guitars, basses, amps, accessories as well as other music gear. They offer customer service that is both personalized and knowledgeable.


Macdaddy Music were transitioning between omnichannel inventory and order management providers and had a large number of SKU’s and related data to transition into the new system. At the same time, they were still selling on all sales channels so needed the transition to be as seamless, painless and timely as possible. As an added detail, Macdaddy Music were doing this on the front end of their peak sales period for the year.

Services rendered

Spark Sales Online were key to making this transition as easy as Macdaddy music had hoped for. When they ran into challenges we explained the reasons why the challenges were there, what the solution was and a related time frame to move on to the next step of the process.

We connected their couriers, created automated custom packing slips and setup sales channels before importing their products into the new Linnworks system. After testing the solution, we provided training once everything was complete.

1 x Amazon integration. (US, CA, ME).
1 x eBay integration.
1 x Big Commerce integration.
Initial data import into Linnworks via .CSV file.
Bundles set-up.
Ship Station integration.
Packing slip set-up.
Linnworks remote training x 3 hours.


In the end, the transition to their new inventory and order management platform happened faster than the initial time frame provided. As it happened, Macdaddy Music were able to focus on what they do best – selling products and supporting customers – while the heavy lifting was done by Ross and the Spark Sales Online crew. Macdaddy Music were also put on the fast track to using the new platform thanks to the provided training.


Ross was a real pleasure to work with. He was readily available to answer questions, give status updates and was very knowledgeable about the platform we were transitioning to. Moving to a new platform was very daunting, but was made immensely easier thanks to Ross’s assistance. Aaron Peterson, Director Macdaddymusic

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