ebay Listing Optimisation

Have you set up your ebay seller account? Be ready to face a need to list products for sale. That’s an essential part of ebay seller account management, directly impacting your business success. Your sales and conversion rates depend on how properly you handle all the elements of a compelling listing. Let’s figure out what ebay SEO includes, what to look for, and to do it properly.

First, you should never forget buyer ease and satisfaction when making SEO for ebay. When you optimise your eBay listing by considering buyers’ needs and desires, you’re optimising the listing for ebay’s search engine. Hence, you solve two tasks at once. Invest your time into ebay listing optimisation, and you will get excellent results: increased sales, visibility, conversion rate, and customer satisfaction.

Here is the list of the main points you should consider doing SEO for ebay listing.

Make ebay a keywords optimisation

Keywords are one of the main elements upon which ebay SEO is built. That’s an essential thing you need to create an eBay listing. Hence, doing keyword research and using them properly can do magic for boosting your SEO and gaining access to more customers.

First, choose between three to five relevant keywords and focus on them. It would be best if you used these keywords in titles, subtitles, and descriptions.

Title eBay optimisation

The title makes your product attractive and gives customers a clear idea of the product. It should be eye-catching and include the most relevant and high-volume keywords. However, it would be best to be careful: using too many keywords may have the opposite effect.

Subtitle

If you have some additional keywords, put them into the subtitle. That will help minimise keyword stuffing in your title. At the same time, you will give buyers more information about your product.

Description

You can place detailed information about your product: its appearance, functions, and other characteristics. Don’t forget to use related keywords there as well! Include these points in your description to keep ebay and your potential clients happy.

Take note that Google and ebay have different search engine algorithms. For example, when picking the best content for search results, Google recognizes keyword density as a relevance factor. On ebay, the measurable revenue outcomes are more important.

Spark Sales Online will provide you with turnkey ebay SEO services. Working with us, you can be sure that your store is adequately optimised. We use all the keywords needed on your page, titles, images, product description, tags, and categories.

Use unique identifying numbers (UPCs and ISBNs)

Don’t forget to include UPCs and ISBNs as much as possible. These unique identifiers help search engines show your product to people looking for it. Where to put this code? There is a specific field for these codes on ebay. You can add it to a detailed description of the product as well.

Take care of high-quality photos

A clear fact, but we will mention it: according to ebay statistics, sellers who use pictures get much more clicks on their listings than those who don’t. Have you ever bought something online by only reading a description?

Clients love to see high-quality photos of products they’re interested in, so you should attach at least two-three images of your product. When you include photographs of your product, you are much more likely to attract and convert interested customers. Take photos of your products using good lighting and minimalistic composition. The focus should be on the product from its best side. You can also show the item in action if needed.

The next step after making excellent photos is product image optimisation. Note that ebay SEO optimisation is based on quality content and images relevant to the search engine algorithm. Because there are more than one billion image listings on ebay, it might not be so easy to differentiate from competitors. Product image optimisation is the key to solving this problem. According to ebay rules, you can add 12 images to the listing. All of them must be eye-catching and represent the product from the best side. The photos mustn’t be larger than 12MB and have the regular image format.

Spark Sales Online experts know everything about ebay SEO requirements and product image optimisation. We will help you to improve your conversion rates and maximise your online potential by using high-quality photos properly.

Offer free shipping

It might not sound like a very profitable idea, but you should consider that it will help you to appear in «free shipping» searches. Hence, you will get a much more extensive audience reach. Free shipping is an excellent option for sellers looking for extra exposure. It will help to stay competitive amongst similar stores.

Another critical point is to offer reliable shipping. Free shipping is essential if you want positive customer feedback and an excellent reputation. The shipping process must be accessible, clean, and meet buyers’ expectations. You will gain improved exposure to eBay buyers when accurate with your shipping time.

A flexible return policy is vital

ebay encourages sellers to be flexible with their returns. The algorithms will help boost your SEO if you provide a flexible return policy. You should set a return window for at least two weeks to take this advantage. When you create your listing, take care about adding a clear guideline that will help clients clarify information about return rules, exceptions, and other details. Don’t worry about risks! If you describe your product accurately and post excellent pictures, you may be sure that returns will rarely occur.

Note that ebay listing optimisation is lengthy, time-consuming, and sometimes tedious. Hence, you better think about delegation of this task to professionals. Apply to the agency to skyrocket your SEO for the ebay store!

Spark Sales Online is a high-quality ebay SEO services provider with a team of qualified ebay SEO experts and ebay SEO consultants.