Amazon Branding

Any new business should consider how to occupy space inside a target consumer’s mind and get into the customer’s «top of mind». How to reach this goal? It’s possible only if you have a product branding strategy. If you sell on Amazon, you should consider that this platform has its own rules of the game. Therefore, you need to figure out how it all works and create your amazon branding strategy.

We’ve collected some tips for developing a successful brand strategy on Amazon. Implement them into your branding on Amazon and be sure of your future success. That will help you distribute your products efficiently, protect your brand, and ensure your costs are reasonable.

Create your Amazon branding strategy

Brand strategy is more than a logo, brand name, and product you sell. Before creating your Amazon brand strategy, you should develop a well-thought-out plan of long-term actions. First, you need to define your target audience, determine the number of objectives, and build a development plan for at least half of the year or more.

The next point is the support your brand will require in the future. It can include many aspects: account management, listing optimisation, promotion campaigns, account health control, product photo enhancement, editing, logistics support, etc.

Hence, it would be best if you determined which parts of your workflow you should outsource. It will help to save your time so that you could focus on essential top-management tasks. Spark Sales Online is a full-service Amazon branding agency capable of solving all of your Amazon-related tasks – from listing creation & optimisation to complete account management. Learn more about Spark Sales Online services and how we can maximise your online potential here.

Protect your brand

One of the essential points you should do, starting your business on Amazon is to protect your brand. What does it mean? Working on your Amazon branding, you should care about the following:

• trademark registration – is obligatory to prevent IP infringement and counterfeiting,
• selecting distribution channels,
• creating a cohesive brand customer journey,
• joining the Amazon Brand Registry.

All of these will help control your brand and protect it from unfair competition. Amazon Brand Registry is especially important. Brand registration provides many benefits like advanced marketing opportunities, enhanced analytics, access to brand protection tools, etc. In order to join it, you must apply for trademarks in the countries where you conduct your business. It doesn’t sound effortless, but it will open up many new opportunities for you!

The content is a king

A well-thought-out content strategy is another key to success on the Amazon platform. It will help you to emphasize your brand identity and differentiate you from competitors on the market. Your content strategy may include a website and social media presence, but besides, you should use features provided by Amazon. After approving the Brand, you will get access to creating A+ Content and a Brand Store on this marketplace.

What does it mean? You will be able to create rich product descriptions and multimedia tools. Remember that this content should accomplish the existing content strategy and enhance the shopper experience. Pay attention to the tone of voice, logo, color, design elements, titles, and image optimisation. All these details create the overall impression, so care about them properly.

The lousy quality content may cause increases in returns or negative reviews, which will affect the brand reputation and customer trust. Moreover, it will impact sales and visibility because returns and review are vital factors for the Amazon search engine. The better reviews you have, the higher your position in search results. If your content is poor or looks suspicious, your product will be lower than more successful listings. Hence, be careful and pay attention to this.

Great advertising is half of success

What are the main elements of success on the Amazon marketplace? High visibility and rankings, good reviews from satisfied customers, and big sales. The point is that you could achieve all of these goals much faster with ads. Therefore, you should be ready to invest in Amazon Advertising. The marketplace offers plenty of advertising tools. It might be Sponsored Products, Sponsored Brands, display ads, etc.

It might be challenging to deal with them, especially if you are a beginner. So it would be a clever solution to apply to an Amazon brand management agency. Spark Sales Online agency will provide you with the services you need. Our Amazon experts will introduce you to all of the advertising opportunities of the platform and you won’t need to waste your time studying it on your own. In addition, it will save you money. We’ll advise you on the most effective methods according to your goals. Hence, you will be sure of the results and won’t have to spend many hours testing different ways of promotion.

Monitor distribution channels

It’s pretty easy to control the distribution when you have a small business and you’re a product manufacturer at the same time. However, as your product’s popularity grows, there will come a time when other stores will sell your items. In this case, it will be much harder to control the quality of user experience and brand reputation.

How to manage it? To prevent harmful consequences, brands should devise a specific policy for all distributors. This is a guideline for retailers, which will inform them what they are allowed to do when selling your brand items and what is prohibited. Distributors have to sign up to this agreement, before they start selling your stock. This document guarantees that sellers will follow your rules and that brand reputation will not be affected.

To succeed with Amazon branding, you need to follow the tips we’ve provided above and use many advanced brand-building tools like A+ Content, Sponsored Brands, Amazon Stores, and Brand Analytics. That’s the critical element on your way to building and growing your brand. However, dealing with them is difficult, especially if you are a newbie on Amazon. The best way to save you from this headache and free up time for valuable tasks is to apply to Spark Sales Online agency. We are a team of experienced Amazon professionals who understand the Amazon marketplace inside out.